Sustainable entrepreneurship means taking on responsibility at several levels and operating entrepreneurial projects in a socially and ecologically compatible and economically successful manner. Sustainable entrepreneurship must not be another business segment or just marketing content, but an integral part of corporate strategy. Everything else is Greenwashing. Long-term successful entrepreneurs build their core business and corporate philosophy on the three pillars of sustainable entrepreneurship:
Act socially responsible – do nothing that harms other people.
Act ecologically responsible – do nothing that the next generation regrets.
Act economically responsible – do nothing that damages your business.